Roots Hair and Salon is a premium salon located in Cary, NC. The goal of this video was to showcase the experience of coming into the salon and help push their brand further along. From the interior design to the way the hair clients were taken care of we aimed to capture it all in this video.
The biggest statement of the Roots brand is its interior design. With unique plants covering the place inch to inch they have a distinct, natural feel to it when you walk in. In order to complement this, we focussed on bringing these plants into the foreground of our shots to give it an on-brand feel. We also color graded our video to bring out the earth tones and greens present in the salon. The video transitions seamlessly between different experiences offered at the salon.