Mugshots Carolinas

New Location Announcement

Video Production

Video Editing



Mugshots is a popular coffee shop in the Charlotte area with a couple of locations regionally. Their Belmont location (their most popular) had moved across the street into a more discrete location. They were having trouble with announcing their move and getting old customers to come to their new location. Our goal was to create a short announcement video that showcased the new location.

Our Approach

People come into this coffee shop typically for two reasons: to work remotely or to meet with another person and have a conversation. We tried to showcase those two people in this video so that customers could see themselves in that shop as well.


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