Mugshots is a popular coffee shop in the Charlotte area with a couple of locations regionally. Their Belmont location (their most popular) had moved across the street into a more discrete location. They were having trouble with announcing their move and getting old customers to come to their new location. Our goal was to create a short announcement video that showcased the new location.
People come into this coffee shop typically for two reasons: to work remotely or to meet with another person and have a conversation. We tried to showcase those two people in this video so that customers could see themselves in that shop as well.