The goal of this project was to attach a story to a historic property in Belmont, NC. We wanted to build excitement and share the vision for a project that is still in the early stages of development. Our goal was to create something to live on the homepage of their website and fit their brand like a glove.
We approached this story by interviewing the key visionaries for this project. We wanted to craft a story that introduced a shortcoming that the city of Belmont had, and how this development was going to be a solution. We also introduced some engaging motion graphics to hold people attention throughout the 2 minute video.